Ford cars

21 July, 2009

by Sonia

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

I have a friend who spent his whole life in Sydney. He never left the beautiful city. He even studied Mechanical Engineering at Sydney University. He’d never been on a plane to anywhere natioanally let alone an international flight anywhere in the world.

When he finally finished his degree he was offered a job before he even took one step outside of the university grounds. This job was to work for the Ford company in Geelong- the one that fired a whole bunch of the people at the height of the global economic crisis if anyone recalls that particular situation.

Anyway, Sydney Boy moved to Geelong, where he promptly became best friends with his boss, was promoted in a matter of months, met the girl of his dreams and married and her and is now living happily ever after.

I can only presume from these series of events that Ford cars are the beeneez and that they will make all your dreams come true… that is if you have those kinds of dreams.

I like this series of advertisements. I like that they’re selling second-hand cars and that they’re not denying that second-hand cars are indeed seond hand and therefore have a story. The writing is a little difficult to read, but I like that it looks hand written because second-hand cars do indeed have a lovely human touch. I especially like the ghost car, it looks so fun and whimsical.

I think I’ll give it three and a half stars Margaret.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008