Friends 91.9fm

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I love this advertisement.

Firstly, there’s the way in which the images are created with the shillouettte of the trees, leaves, lamp or birds and the musical notes creating the well-known images of the man-made infrastructure of the city. It is so aesthetically pleasing and it’s simplicity emphasizes the radio station logo. It’s beautiful.

Apart from the aspects of the advertisement that are inherent within itself there are my own personal preferences. I love lamps. I think that they are some of the most intricate and astounding man-made structures. I travelled around Europe once and I often found my camera straying to focus on the lamp illuminating the ancient buildings. There’s something romantic about the light-giver in the darkness… I don’t know. But I really like the presence of the lamps in these advertisements.

Secondly, this advertisement depicts the reason why iPods and other mp3′s are so popular. The world is made of music. Just like a smell can sometimes cause the mind to return to a fond memory from the past, so too does sound return us to places, people and emotions of a time once long ago. And so, our world is made up of a cacophony of musical notes and rhythm that we often can’t see and sometimes we’re filled with a sensation that we can neither describe nor fathom without the aid of a musical melody that lifts us to the heights of the angels. That’s what I think anyway.

Advertising Agency: Bates141, Kolkata, India
Executive Creative Directors: Anurag Hira, Souvik Misra
Creative Director / Copywriter: Arjun Mukherjee
Art Director: Biswarup Nath