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Friends of the Earth: Polar bear

Comments (2)

5 January, 2009

by Serge

print-ads-friends-of-the-earth-polar-bear

The earth is heating up. Sign the petition on the bigask.be and ask the Belgian government for a strong climate law.

I love it, so cute and disturbing at the same time. The message I guess goes somewhere along the lines of the fur that protects the polar bear may kill it in the end. This is appropriately gross and twisted. Good job.

This reminds me of the video by Robbie Williams that was censored by Top Of The Pops for its gore content. It caused a controversy in the United Kingdom and many other countries. The video showed Williams tearing chunks of skin and muscle from his body while performing a strip show in an attempt to get noticed by the female DJ. Coincidentally “Rock DJ“, a song inspired by Williams’ UNICEF mentor, the late Ian Dury.

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Account: Jochen De Greef, Yannick Van Keer
Photographer: Mark Paeps
3D & Retouching: The Living Room

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  1. It does look quite disturbing, but will it get the message across to those idiots in the world that say “I don’t care, I won’t be around when it happens”!

    Comment by Blazing Minds — 6 January, 2009 @ 4:11 am

  2. Well “I don’t care, I won’t be around when it happens” :)

    Comment by TV God — 7 January, 2009 @ 1:23 pm

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