India is a strange place. Its currently hovering in the transformational stage between 3rd world country and one of the worlds most booming economies. The worlds most sophisticated software companies are rushing there yet its not uncommon to see an elephant walking around the cities they are located. I remember seeing some quirky signs in shops and on billboards when I spent some time there a few years ago.

Some of the gems included: “25% off with moustache”, “No elephants”, “Child Bear” (guessing they meant chilled beers, although I didn’t check just in case I got a nasty surprise) and finally “Gift Sight – Donate Eyes”.

I wasnt too sure what the sign was on about, but the penny has finally dropped after seeing this ad. I had no idea that eye transplants can give blind people back their vision, and although the picture is a bit freaky it hammers home the message in an effective way. I guess with a population of over 1 billion people theres a lotta eyes that can be used to cure blindness.

The fold out element was a nice touch to the campaign. And it obviously worked, as there was an increase in donors after the campaign ran. I’m assuming they mean you gift your eyes after you die, or else theres a serious amount of big hearted people in India.

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