Irony: “a literary or rhetorical device, in which there is an or discordance between what one says or does, and what one means or what is”….an oil company which makes an ad featuring teddy bears and a young girl playing guitar in her bedroom. Now I’ve seen everything.

I’d love to know what went on behind the scenes while this ad was being developed. “Guys we sorta have a bad reputation after that spill in the north sea. A lotta dead seals. Lets try and turn this one around. I think I have just the idea”.

Its a fairly naive move to assume that the public will not see through this one. The ad itself is actually really well put together. Young girl, destined for stardom, playing her first gig in her bedroom in front of a packed audience of her teddy bears (although she owns a ridiculous amount). There was even a huge amount of attention to detail. You’ve got the groupies in the front, the barbie doll backing singers and the action man security staff. Good concept, well shot, and definitely grabs our attention. I just think its a bit rich for an oil company to put this one out, regardless of the fact that its for Hydro Power. I’m not even sure how Statoil are supposed to be helping this girl to become a popstar. Are they providing the power for her two lamps?

If she does go on to be famous I don’t think she’l be thanking Statoil when she picks up the grammy.

Quite dissapointing to see Kermet the frog in the mix as well. Wouldn’t have thought this would have been his thing.

Advertising Agency: McCann Oslo, Norway
Creative Director: Atle Skageng
Art Director: Geir Gammern Florhaug
Copywriter: Frank Standal Dybhavn
Photographer: Billy Bonkers

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