Greenpeace has cleverly merged the iconic image of the Cuban revolutionary, Che Guevara (you know this recognizable dude-found on lots of trendy tshirts worn by teenagers) with an ape. Nature should be respected, and merged with human intent to change, this poster may be implying.

But whatever it may be saying, an image representing the marriage between humans and the enviroment cannot be mistaken.for its suggested link between man and nature.

This image is for the Greenpeace Design Awards 2009, and its art director, Gjoko Muratovski, clarifies that this featured ape is no run of the mill, generic ape. Rather, it is modelled on Dr Cornelius, whom he refers to “the chimpanzee archaeologist and historian (and in a way a revolutionary of his own) from  the cult movie ‘The Planet of the Apes.’”

The art director further explains his use of this as reflecting “a hidden message of a mixed utopian/dystopian post-futurist apocalypse (ape-ocalypse) or paradise.”

I don’t know about you but I’d probably refer a paradise than apocaypse.

That’s where Greenpeace come in. Their whole mission is about preventing the destruction of nature, of the natural balance of things. Admittedly, sometimes Greenpeace can come off as a little extreme  (just a tad) but in our turmaltenous, selfish world where we kill whales, condensing them into bite size tins and clog air with all sorts of toxins, their place in society is seeming more and more relevant.

Advertising Agency: Greenpeace Australia Pacific, Sydney, Australia
Creative Director / Illustrator: Gjoko Muratovski

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