At first when I saw these ads, I thought that Greenpeace had just taken cute pictures of stuffed animals and crammed a slogan in underneath it. However, when I read the small print above the man slogan, which says “You and your children can get used to this, but you don’t have to” I felt like I was really missing something. Then right away I saw that the bunny had four ears and the elephant had two trunks.
It’s like the Chrysalids meets Winnie the Pooh.
The whole campaign actually really impressed me. It’s like looking at a picture that was taken in someone’s living room, maybe 100 years in the future. Between now and then this is what I picture as having happened: There has been some sort of nuclear disaster, mutations have occurred, we have tried and failed to deal with the problem and finally, accepted our new creations for These are the only animals that the children of that generation will grow up knowing.
The ads could be a setting for a sweet sci-fi movie. Although, if it was a sci-fi movie, it would be people instead of animals, and they would all be kept hidden away in underground cities. Then, one day, they would all break out and, under the command of a new blood thirsty leader, extract revenge on their captors.
The ads are, visually, very appealing. They’re warmly lit, the colours all go together really well, and maybe it’s just because the pictures are of stuffed animals but I feel cozy just looking at them.
Thanks for these ads Greenpeace, I’m going to go write a sci-fi epic.
“Get BACK in your cage, Snake-Boy!”
Advertising Agency: Scala JWT Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Creative Catalyst: Angela Teodorescu
Art Director: Virgiliu Andone
Photographers: Andrei Orcula, Virgiliu Andone
Copywriter: Andreea Dragomir