Deforestation continues with the turn of a page.
BRIEF: The global degradation and disappearance of the world’s forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world’s endangered forests. We are experiencing an unprecedented rate of destruction of the world’s forest resources.
IDEA: We are utilizing journal pages and deforestation’s direct relevance to the rate of the destruction of the world’s forests to display the terrible result. The two pages’ varied lengths provide for an interesting magazine advertisement.

Greenpeace uses up blank pages to encourage China not to wasted paper; this is what hypocrisy in print looks is like. This is quite an expensive print ad for Greenpeace in terms of paper wasted and the cost to the organisation. Just imagine that most of the money you contribute to people like Greenpeace goes on to advertise with really rubbish ideas like this.

Just how much of the money that is given to help the environment from charitable people does Greenpeace spend on advertising?

Advertising Agency: LINKSUS, Beijing, China
Creative Director: Polar.Qiao
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing

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