This billboard-on-the-ground may just borderline cool, but it also borderline bad idea. I think this placement will only work if the passing by people look at it from one direction offcourse for this perspective to work. It is one of these Trompe-d’oeil chalk drawings on the sidewalk. I do like the digital modelling that was put in to this. Cool to see there was some planning.

Advertising Agency: DDB Brazil
Creative Directors: Sérgio Valente, Julio Andery, Rodolfo Sampaio
Art Directors: Julio Andery, Adriano Alarcon
Copywriters: Rodolfo Sampaio, Marcio Fritzen
Illustrator: Seagulls Fly, Sergio Guilherme Filho, Jorge Ribeiro, Vetor Zero, Eliza Flores
Photographer: Alê Catan

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