Halloween – Vodacom – Night Creatures



Free calls between midnight and 5am
Photographer: Paul Shiakalis
Client: Vodacom
Agency: Draftfcb JHB, Johannesburg
A bloody torso mangled beneath a lawnmower along a road in rural North Carolina mobilised paramedics and police, until they realised it was all a gruesome prank.
The roadside scene was so realistic to passing drivers that emergency services received calls to report someone was trapped beneath a ride-on lawn mower.
There were no other decorations or signs that might have given clues the scene in a yard in Rowan County was a fake.
It’s unclear who was responsible for the trick because the driveway where the lawn tractor is parked leads to several homes. It is thought to have been an early Halloween stunt.
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