A monster burger for a monster customer?
Here we have an overflowing monster burger, nay two monster burgers, merged into one.
To its loyal customer, no extensive text is needed.
Thus, no explanation is given, just a visual of some heaving beef (x2), some curls of bacon, an egg strategically plopped on top and of course, what every monstrous customer dreams of on their monster burger: triple cheese.
This monster burger gives its customer more than they bargained for- possible cardiac arrest.
Perhaps the selling point of this burger, in our 21st climate of obesity awareness, is its lack of information. Accompanying these larger than life pictures are some key points highlighted in quotations, perhaps so the viewer can imagine some soothing, omnipresent voice assuring them that it is quite alright for us all to chow down a monster burger for afternoon tea.
But then, “good for you?”
Exactly what part of a monster burger would be approved by a dietician as benefical? The three layers of no doubt processed chedder cheese, the double layers of bacon or the two oily patties?
Perhaps the creators behind the Monster Burger could be inspired by the Cookie’s Monster new found sense of moderation that cookies are a “sometimes food.”
Monster burgers, as well, should be a celebrated rarity, given to monsterish lovers on most moderate occasions.
- Advertising School: Chicago Portfolio School
- Creative Director / Art Director / Copywriter / Illustrator: Dorron Margalit
- Photographer: Stock images