The biggest selling point of this campaign is Denis Rodman, so it is all about him here. The full body shot is quite awesome. Love the energy and the character here. Kind of funny to see Rodman back in the light, he is a bit of lower culturally relevance than he was a decade ago. Not unwelcome, Denis is quite awesome and will be quite fun if they let him have his way on this surreality show.
Also of copy space and a long tiny message.
- Advertising Agency: Boone Oakley, Charlotte, N.C., USA
- Creative Director: John Boone
- Photographer: Eric Williams
- Creative Director / Copywriter: David Oakley
- Copywriter: Dave Smith
- Art Director: Matt Klug