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Head Snowboards, do not participate in any sport with ambulances at the bottom of the hill
Extreme visuals ides for extreme games, funny stuff actually.
It is not really threatening but it could have been. Putting the snow border to the edge kind of emphasizes the importance and also gives a minimal image real-estate to the subject. But it could have been funnier and softer, something with hanging of a tree with ripped pants and a grin. Maybe that’s too soft, that would work better for American market.
Doesn’t the pilot looks to you like he just walked up to his car parked on the street with a couple of midgets having sex on the hood? Or maybe squirrels, but not his Eurofighter jet.
- Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
- Executive Creative Director: Urs Schrepfer
- Art Director: Marietta Albinus
- Copywriter: Martin Stulz
- Photographer: Markus Weber
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