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He’brew
I’m not quite sure if this is an advertisement of if this is just a producer taking a photo of his latest production. But I couldn’t resist when I saw it.
My first reaction when I saw it was to laugh out loud. Really quite loudly because it took me a little by surprise by how interesting it was. Also, my life in general means that the word ‘Hebrew’ isn’t too unfamiliar to me so when I saw this I couldn’t believe that I had never even linked the two together.Especially since another facet of my life also brings me often in contact with The Brew. Weird.
My second reaction was whether or not I should feel bad. The Bible has parts in it about not drinking too much wine (and probably included in that other fermented drinks) and here people are making a beer and calling it thatname! Should I feel bad? But surely it’s just clever and that it’s not really Hebrew, it’s He’brew. Or am I just justifying something that I know deep down is a little politically incorrect?
But come on!! ‘Genesis Ale’? ‘Messiah Brew’? ‘The Chosen Beer’? It’s great. Every other advertisement that’s ever been printed tries to fool it’s viewer into thinking themselves projected into deity status if they buy their product, why not just make it extremely obvious.
This, my friends is the chosen Beer of God.
He’brew Beer was designed by Voicebox Creative of San Francisco.
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Hey there. This is Zak from Shmaltz Brewing Company, the makers of HE’BREW Beer. Glad you came across our product. Where did you see it? We’ve actually been in business since 1996, and are now distributed in approximately 25 states, Canada, and London. We also recently launched a new line called Coney Island Craft Lagers, which is a project that we are working on with the Coney Island Circus Sideshow. If you’re interested in checking out more info on the company, definitely check out our website at http://www.shmaltzbrewing.com. Thanks again for the writeup. L’Chaim!!
Comment by Zak Davis — 25 March, 2009 @ 1:56 am
Hey Zak. I love the way you guys think. I found you on an advertising website originating from a country whose language I can neither speak of recognise. But awesome. I would like to get my hands on some He’brew.
Comment by Sonia — 27 March, 2009 @ 7:46 am