It’s getting a little tiresome for people to scream controversy the instant that someone advertises the ills of child pornography or the cruelty of wearing fur. Perhaps, just perhaps, people need to be shocked out of their idyll by baby mobiles with grenades hanging from them, or crayon packs filled with bullets to understand the gravity of the situation.

I haven’t been exposed to many images that are as disturbing as these; but really, are child soldiers anything but disturbing? The past decade has seen two million children die in combat – pretty much, die for the idiotic conflicts and wars that adults create.

These sarcastic images could be deemed to make light of an incredibly serious situation, but I think they hit the mark (no pun intended). Instead of the issue of child soldiers being made into some lucrative Hollywood movie, these images are directing people to petitions to make it stop. Full points for originality too – not that anyone should ever be sick of or used to the photographs of this shocking reality from wartorn nations.

I hope that these images are seen for what they are – an attempt to draw attention to an ongoing situation that demands more of an effort than has been shown in the past. Instead of some annoying activists screaming blue murder over political correctness, how about we stop with our political games – and save the children becoming key players.

Advertising Agency: john st.
Creative Directors: Stephen Jurisic
, Angus Tucker
Writer: Mia Thomsett
Art Director: Stuart Campbell
Illustrators: Parishil Studio
Designers: Parishil Studio, Stuart Campbell
Account Services: Sandra Moretti

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