Hogle Zoo: Chameleon
Utah’s Hogle Zoo. Open all winter.
Good clean concept… emmm… very clean concept. Cute little concept of chameleon changing colour to white like the snow in winter. It looks somewhat frozen there actually and very hungry. Quite little print ad actually.
I am just thinking if the background had a little depth to it with really light outlines of snow covered stuff, perhaps this would not look like a chap Royally Free stock photo? Not that I have anything against cheap Royally Free stock photo if someone chooses to associate that with their product or company.
Utah’s Hogle Zoo have been doing some cool advertising, one of my favourite was the dog hiding the trees. One of their ads for large cats at the zoo, everyone like large cats after all.
- Advertising Agency: Richter7
- Creative Directors: Gary Sume, Ryan Anderson
- Art Director: Ryan Anderson
- Copywriter: Gary Sume
- Photographer: Stock
- Executive Creative Director: Dave Newbold
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The concept is great. The picture simply looks too bland. Something should show in the background. Perhaps a few snow-covered trees.
Comment by perowlifick2 — 25 October, 2008 @ 9:55 am
This idea is taken from the invisible concept as in polar bear in a snowstorm joke. Very clever to put that twig or rope in to ensure the audience knowing the little guy won’t fall to his death. Baby tiger cubs probably do more to attract ppl to the zoo though.
Jeana
Comment by Jeana — 26 October, 2008 @ 12:51 am