.

Really lovely, light and disarming. These are very pleasant ads, simple and creative. There is nothing really to over think. I can just imagine needing to shoot the dog in the tree with that expressing. Pure chance, patience and a lot of laughs, really awkwardly perfect. It is kind of hard to see the ads are promoting a Zoo, looks almost pet-food-like.

• Advertising Agency: Richter7, Salt Lake City, USA
• Creative Directors: Ryan Anderson, Gary Sume, Dave Newbold
• Art Director: Ryan Anderson
• Copywriter: Gary Sume
• Photographer: Chad Hurst