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Honda: I am simple, complex, generous, selfish, unattractive, beautiful, lazy, and driven
“If you are going to get another car, let us remind you a couple of things.”
“Do you think there’s another car with more features? Forget it.”
Like a scene from Bruce Almighty when all the prayers are converted into post-it notes.
Nice conceptual print ad for Honda. Somehow to me this comes across very rich yet quite unremarkable visually. It is very well put together, I think it will look quite good in a magazine double spread (… must keep mind out of the gutter…) All the detail would come across really well in this format I think.
Post-it notes are so iconic, they really push an idea, any idea quite well, half of London has done this in one way or another perhaps. I think that is why its overused so much, heck even I have done this in print.
A good car ad campaign from Brazil. Nice stuff from Brazil lately.
- Advertising Agency: Fischer America Comuicação Total, Brazil
- Art Director: Ricardo Big Passos
- Copywriter: Gustavo Diehl
- Creative Directors: Pedro Capelletti, Flavio Casarotti
- Photographer: Ricardo Barcellos
- Art Buyer: Felipe Cunha
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A+ for advertising value. The contrast between the shiny new cars and the antique appearing background is very impressive. This photog knows how to showcase the product in addition to photographic skills.
Jeana
Comment by Jeana — 26 October, 2008 @ 12:30 am
Honda did a fantastic job with this ad. The cars really pop next to the yellow post-its and I don’t know about you – but I LOVE post-its!!
Comment by emily — 14 November, 2008 @ 9:47 am
This is one of the most graphic examples I have ever seen of a picture being worth a thousand words.
Comment by Honda Sydney — 1 March, 2010 @ 6:56 pm