Honda Motor, What the hell?

Copy reads: Super-Save Fuel. 126 km/litter. The warm tone is quite nice and the shadows are lifted well but what the hell with the messy shot and the Dutch tilt on the photo? Just not cool. At least it’s not too boring. Maybe they could have gone much further is they came this fare. Something to do with bikes, bats and monkeys; all doing the people thing or the other way around. Maybe.
- ADwork, Jakarta, Indonesia
- Creative Director: S.Fadilah
- Art Director: Syarif H
- Copywriter: Dhany V
- Photographer: Hengky
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i think that they want to open tank and because of that, that they didn’t need to open it for long time it sticks.
Comment by matis — 27 January, 2009 @ 8:18 am