If you can imagine it you can build it.

Hornbach print ads from Germany are advertising change and development with a set of three nice looking post composed photographs. Sure this can pretty much be some sort of take on poverty something along the lines of the haves and the have nots but with a simple copy it’s quite easy to see the point here.

The nice warm slightly autumn and glowing look softens up what is essentially an old and filthy decrepit space. Then you add a few people and you create a little story. I think this campaign can be easily transformed in to nice television advertising as well at this print set.

• Advertising Agency: HEIMAT, Berlin, Germany
• Creative Directors: Guido Heffels, Matthias Storat
• Copywriters: Matthias Storath, Susanne Düber
• Art Directors: Kai Gerken, Danny Baarz
• Photographer: Markus Müller
• Illustrator: Jennifer Schumacher

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