100% real.

I think it is impossible for anyone, no matter what age, to see this advertisement and not want to park a Hot Wheels car in one of those spaces.

I certainly did, and then my imagination got a little carried away. I began to fantasize about a whole little Hot Wheels town, with loads of little Hot Wheels car spaces just like these ones.

A little town with lots of little roads and traffic lights, little parks, a train station, buildings and pedestrians. When I was a child, I would have died of excitetment had I ever come across such a wonderful use for my imagination, and such a glorious waste of my time.

Unfortunately, my incredible tiny Hot Wheels town exists only in my imagination, and any attempt that has been made by others to create such a town are all guaranteed to dissapoint. For a moment I even had the ridiculous notion to create a tiny town myself, but then of course I realised that I really don’t care that much. The child in me had taken over for a moment and got a little carried away.

And so, while I dream of a Hot Wheels  town that does not exist, I can still appreciate the little Hot Wheels  stunt tracks and power launchers and super spiral ramps, especially the three-storey, triple action car wash.

In fact, somewhere in between the power loop and the monster flip and crash I have decided that I want one myself.

And not only did this advertisement convince me that I wanted a Hot Wheels  car, it also convinced me – even if only for a split second – that I could build a Hot Wheels  town of fantastic proportions.

I would call this a success.

Advertising Agency: Zink Project Valencia, Spain
Creative Director / Copywriter: Daniel Méndez
Art Director: Africa Moya

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