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Humana: Help
Let your 2nd hand clothes help the 3rd world.
Creative advertising is important when it comes to themes like child abuse, domestic violence, homelessness, and poverty. Usually, the ads we see for international aid agencies involve images of starving children, walking miles in bare feet to collect dirty water from a creek that has almost dried up. They are devestating, and heartbreaking, and they evok sadness and sympathy, and they sometimes make us wonder (or realise?) whether or not we can even make a difference.
At least these ads are a little different, imaginative, and still get the message across. The advertisers have gone for hope and optimism instead of hopelessness and sympathy. I for one prefer the images of some kids in school and a village with clean water, to those pictures that make me feel guilty and sad. I think this kind of ad would generate a little more curiosity and interest anyway, even if only because it is different to what is expected, and makes you respond differenly to the ads you see all the time.
Hopefully, Humana sells the second hand clothes and uses the money to buy books for classrooms and wells for villages. Otherwise, I fail to see how donated second hand clothing can educate and nourish.
Advertising Agency: LoweDraftFcb, Amsterdam, The Netherlands
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Exec Agency Producer: Peter Burger
Director: Ismaël, Pink Rabbit
Producer: Leonie v.d. Hoevel
DOP: Gabor Deak
Post production: Condor
Sound Production: The Alamo Race Track/FC Walvisch
Special Effects: Rob’s Propshop
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I agree. It seems to begiving the exact reverse message: saying, “go there yourself and teach/pump water/help”
Comment by Hillbillygeek — 31 July, 2009 @ 12:50 pm
My husband and I are both retired and after we pay our bills we live in proverty. Every month we have to decide to either pay our bills or to go hungry another month. We have apply for food assisstance and we were refused. We go to the food shelter but we don’t get much food because this goes on a point system so we don’t get much food. We carry our medicare health insurance thru humana and we very please with this but this month I could not afford to make our payment and I pray to god they don’y drop us. I’ve been on my computer everyday looking for help but the government don’t want to help us. We haven’nt got an increase on our social security for two years but everything keeps going up in price. If we go shopping which is very seldom we go the salvation army or good wll but I haven’t been there for over a year. I got an e-mail from another party and they told me to contact you because they said that humana will help people who live in proverty. Can you please help us please answer me wherther you can help or not. Thank you Mary Schell
Comment by Mary Schell — 10 May, 2011 @ 6:39 am