Listerine Toothpaste: The put the tooth fairy out of business campaign. I think I have seen this before. Product is so good it puts some out of business, that’s an old gag. But hey its advertising and it is done really well here. Also I think a tooth fairy only takes teeth that have dropped out when quite young so it has little to do whether you brush your teeth or not. Maybe they could have had a hobo at the pearly gates or something. The consumer will get it, that is the point though.

Great photography and lighting here and beautiful images. Really love the car jacker, this one is absolutely awesome. Plenty of retouching.

• Advertising Agency: JWT, Australia
• Art Directors: Andy Dilallo, Jay Benjamin
• Photographer: Gary Sheppard