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IG Parental Control, Some things Man was never meant to know. For everything else, there’s Google
“Children can learn many things on the Internet. IG Parental Control. Make the Internet a safe place.”
IG Parental Control ads seemed really funny and cool until it hit me that it is an internet browsing control software. Somehow we never find it funny when kids and ‘danger’ is involved I suppose it is a good thing. Children have no rights to freedom of information or speech I guess. Just like Google China.
Also it is a commercial product masking as a community ad. I am not too sure how I feel about that, but it does make these ads stronger. A very compelling message for this product.
You see the nude cow is just like the internet. It is the sex education of choice for the under aged masses now an not in a good way. How that is like I cow I do not know but perhaps sex education can be better explained then a hard core porn fetish site.
I really want that cow… not ‘like that’ I should add.
- Advertising Agency: Neogama/BBH, São Paulo, Brazil
- Executive Creative Director: Alexandre Gama
- Creative Directors: Márcio Ribas, Wilson Mateos
- Art Director: Daniel Prado
- Copywriter: Patricia Leme
- Photographer: Gustavo Lacerda
- Digital Retouch: Alessandra Perez
- Modelmaker: Zsa-Zsa Fantini
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These images are impactful. I thought they were humorous until I started to think about what they represent…in reality, they are disturbing. I have to give the ad agency credit for getting a message across. The last image, by far, drives the message.
Good post and commentary.
Comment by Michael Cruse — 10 September, 2008 @ 12:21 pm
Yea I know what you mean, these print ads are creepier the more you think about them. It goes ‘this is really creative’ to ‘should I be liking these? Is this even OK?’
Comment by Serge — 15 September, 2008 @ 2:02 am
Wow! What an effective ad! It makes me sick to think of all the stuff children are exposed to if their parents don’t do their job. IG Parent control is definitely something worth having.
Comment by emily — 12 November, 2008 @ 3:08 am