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Ikari Pest Hotline, “I have drunk, and seen the spider.”
“Ikari Pest Control, Hotline: 6743 1313″
Perhaps the rats are too cute for pest control? The pest-killing ad genre is always a classic; easy make it edgier than baby good. Usually it’s a pest control product but having a service ad is a little different direction.
The ads a quite dark and hard to get without reading the copy. For instance where are cockroaches taking the phone? Those insects seems more clever than the ad. Still cute and graphic, quite cool.
- Advertising Agency: Publicis Singapore
- Creative Directors: Calvin Soh, Sandip KT
- Art Director / Copywriter: Tan Tin Yick
- Illustrator: Evan – Magic Cube
- Photographers: Joyce Choo, Alan Khor
- Published: November 2007
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Another ad to discourage those who read as they dine at home alone, or in front of the telly if that applies. This gets the point across quite adequately. Sometimes though the cure is as destructive as the disease itself.
Comment by Gerri — 31 October, 2008 @ 12:00 pm
I can handle the roaches and the rats but spiders that size – is that really necessary? It’s a good ad and I think it would scare enough people into calling for pest control.
Comment by emily — 15 November, 2008 @ 6:55 am