Wow, if there was an ad campaign to make killing animas sexy this is it, I love it. I think tomorrow I will look at getting that gun licence already. If that was not enough IndyAct even got the recommended price for the fur coats, or is that for the girl in the ad?

But seriously, these print ads are really hot; yes they do get the message across for some people and only thanks to the fake blood all over the place. Perhaps the copy should read something along the lines “If you are hot and have poor hand eye coordination get out of the kitchen”?

Alright, alright, will be serious for a second here. I do love these ads they are fantastically cast, styles and feel fresh and crispy, the visuals are absolutely fantastic. But this does not make me save a wild kitten.

Most people in our region do not fully comprehend the extent of brutality that is the fur industry which has no morals or compassion towards those whose skins have enriched them. There is an urgent need to inform consumers in the Gulf and Middle East to make conscientious decisions when purchasing what could be offending merchandize.
IndyAct (The League of Independent Activists) believes that great changes in this world are transpired by a small number of individuals. With this ad, IndyAct activists hope to change people’s perceptions about wearing fur.

Marketing Objective:
Educate or convert every man, woman, and child in our to end the suffering of fur bearing animals.
To influence compassionate citizens to make conscientious decisions when purchasing what could be offending merchandize.

Brand: IndyAct
Agency: DDB UAE
Photographer: Tejal Patni
Executive Creative Director: Idris Lien
Creative Director: Adham Obeid
Art Director: Issam Albouni
Regional Account Director: Bashar Aboul Hosn
Country: United Arab Emirates

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