When I write these posts I try not to ‘Google‘ the product. As far as I am concerned these advertisements should be self-explanatory and that you should not really need to look up the thing… generally. Although I think if an advertising agency could produce such an advertisement where they can guarantee that more people will go home and ‘Google’ than those who will just shrug their shoulders and live without- that would be the most awesome thing ever

Therefore this is what this advertisement appears to be about: a cream that women put on their breast and neck area in order to ensure that the skin in this area is firm.

There are several problems that I have with these two advertisements.

1) It’s vulgar for no reason.

2) The women them are both too young to have any problems with lack of elastin in that area of their body.

3) Though this is true that when women start to look better somewhere they generally like to show it off, this is just a little ridiculous. Wedding dresses and wet suits are expensive.

Maybe I’m just not a fan of body creams that promise something they won’t deliver, ie. all of them. But mostly I think it’s because I’m just not that into advertisements that take the road many travel and use sex to sell their product. It just indicates to me that there’s not much there to sell.

Advertising Agency: Morrisjones: Johannesburg, South Africa
Creative Director: Angel Jones
Art Director: Bernie da Silva
Copywriter: Michelle Kreuiter
Photographer: David Prior
Published: March 2009

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