Save The Wild Life

This ad has a lot of potential; it is just missing a few things. Originality, good contemporary artwork and interesting copy. Well at least we get some deer behind in your face if that sort of thing works for you.

I am surprised to read this ad was done by an advertising agency; it looks more like an in-house job done by boss’s son who is good with Photoshop. Alright is not that ridicules but there is really not a lot there, could be worse. That’s not a compliment.

Advertised brand: Israel Nature & Park Association
Advertising Agency: GITAM/BBDO, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks

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