“Men don’t want to look at naked man. jbs mens underwear”

Is this the 3rd jbs underwear campaign? It’s getting more and more Ralph & Maxim, perhaps too much so. At least they are pressing the point, really developing the brand, hope its working for them more than just image wise. Actually this would be a little more present and easier by just showing women in mans underwear. Still at least it’s not boring and some people may have an opinion one way or another, mean maybe some buzz. That’s good.

Do you think it’s getting a little too much now? (The last 2 campaigns)

• jbs mens underwear One
• jbs mens-underwear Two

• Advertising Agency: & Co, Denmark
• Creative Director: Thomas Hoffmann
• Art Directors: Thomas Hoffmann, Martin Storegaard
• Photographers: Rasmus Mogensen, Morten Laursen

Reate this ad: (4 votes, average: 5 out of 5)

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