I guess the first campaign went really well. So they did another. Really heavy retouching reinforcing Maxim look. I liked the previous ad for this reason. I just hate the uber retouched look. Still a hot, well produced campaign.

Other than crappy retouching the photography is cool. Well lit, great models, eye catching, sexy attitude. It’s just great for the legions that are proudly trashy, sleazy and repulsive. Sex for the sake of sex would not even care what they are selling.

• Advertising Agency: &Co, Denmark