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JBS mens underwear, Men don’t want to look at naked men

jbs mens underwear: Shave

jbs mens underwear: Rugby

jbs mens underwear: Sofa

The copy reads “Men don’t want to look at naked men”. This can be developed for a different market altogether with something like “Men just want to look at naked men”. But I won’t go there. I really think this is a great strategy, absolutely effective push at “metro” market and will not put off the macho segment.

The only thing that worries me is not all man buy their own underwear I think, but you can’t please everyone. A little edgy but I like that in an ad. Some say its just “mild soft core”; I say only in middle North America. Who shot this campaign?

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  1. [...] jbs mens underwear One [...]

    Pingback by jbs mens underwear, hot and funny print ads | StillAd — 15 September, 2008 @ 7:37 am

  2. For any one a them Id give up drinkin. Now I know why I checked out this blog. Real dolls here even if they wear mens underpants.

    Comment by Billy Bob — 1 November, 2008 @ 10:57 pm

  3. Doesn’t classify as porn unless they are NOT wearing the men’s underwear. Don’t like – don’t look. Have to admit though the one on the pot is more disgusting than alluring even if she is a babe.
    Jase

    Comment by Jase — 2 November, 2008 @ 1:44 pm

  4. Women in men’s underwear – Porn or not??? As a woman I can say that I am not offended by this ad. I think the pictures are great and I’m sure JBS will sell lots of underwear.

    Comment by emnatarte — 11 November, 2008 @ 4:49 am

  5. [...] of the least ‘sexy’ ads Playboy done, less so then let’s say JBS for men’s underwear. (1, 2, [...]

    Pingback by sexy print ads for Playboy, Hot teacher | StillAd — 19 November, 2008 @ 7:18 pm

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