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Jeep Wrangler Unlimited, It’s lonely at the top, but you eat better.

Jeep Wrangler Unlimited: Bear

Made in Toronto and really great for Canadian market.

Not a lot of photography here, a lot of Photoshop and layout but it came together perfectly. The little forest location looks great, the hats and other people junk is a little funny. (Because there is no gore) and the bare is cool and fun kind of there. A really fun ad.

  • Advertising Agency: BBDO Toronto, Canada
  • Executive Creative Director: Jack Neary
  • Creative Director: Ian MacKellar
  • Associate CD / Art Director: John Terry
  • Senior Copywriter: James Ansley
  • Photographer: Philip Rostron
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  1. Another stroke of genius. Amazing and amusing. It must be so fun to be in advertising these days. I can see the think tank in crowd sitting around with coffee earning their keep and loving it.

    Comment by Paula — 31 October, 2008 @ 1:58 am

  2. It’s original, that’s for sure. I like the nature shot and of course the bear! Jeep associated their vehicle with fun, perfect!

    Comment by em — 14 November, 2008 @ 9:53 am

  3. I wonder where the people are, bears don’t eat people.

    Maybe they went up a tree and he ate their Jeep.

    Or maybe I know too much for commercials like this to work on me.

    Comment by Miles — 2 April, 2009 @ 4:29 am

  4. Yeah Miles, that’s it, you know too much.

    Comment by ti — 28 November, 2010 @ 12:48 pm

  5. If you are looking for a dual duty vehicle then its better you go for some other model. Wrangler with the wind noise in the cabin is not6 a good choice.

    Comment by Niki — 17 June, 2011 @ 6:21 am

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