Jeep Wrangler Unlimited, It’s lonely at the top, but you eat better.
Made in Toronto and really great for Canadian market.
Not a lot of photography here, a lot of Photoshop and layout but it came together perfectly. The little forest location looks great, the hats and other people junk is a little funny. (Because there is no gore) and the bare is cool and fun kind of there. A really fun ad.
- Advertising Agency: BBDO Toronto, Canada
- Executive Creative Director: Jack Neary
- Creative Director: Ian MacKellar
- Associate CD / Art Director: John Terry
- Senior Copywriter: James Ansley
- Photographer: Philip Rostron
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Another stroke of genius. Amazing and amusing. It must be so fun to be in advertising these days. I can see the think tank in crowd sitting around with coffee earning their keep and loving it.
Comment by Paula — 31 October, 2008 @ 1:58 am
It’s original, that’s for sure. I like the nature shot and of course the bear! Jeep associated their vehicle with fun, perfect!
Comment by em — 14 November, 2008 @ 9:53 am
I wonder where the people are, bears don’t eat people.
Maybe they went up a tree and he ate their Jeep.
Or maybe I know too much for commercials like this to work on me.
Comment by Miles — 2 April, 2009 @ 4:29 am