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John Lewis, when using elements form other ads it’s ripping, copying art is inspiration?

John Lewis: Child

John Lewis: Man

John Lewis: Woman

Great art turned great commercial photography. Do you remember the work by Tim Noble and Sue Webster? It is a really lovely translation. Great still life styling fantastic shadow and light work here. Arts have always influenced ads. Advertising world always chases the arts, I like these.

  • Agency: Lowe London, UK
  • Photographer: Nadav Kander
  • Executive Creative Director: Ed Morris
  • Art Director: Johnny Leathers
  • Copywriter: George Prest

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