Great ideas are precious.

Wow, JWT adverting agency doing a self promotion ad campaign, JWT allegedly believes their ideas are so valuable that dudes in balaclava with try to take them. Talk about ego masturbation here.

Actually perhaps it is JWT Hong Kong agency after a heist coming back to their hideout office. So in essence this ad can say we will pilfer ideas all over the place for you, our client. Well at least JWT are quite are honest right? There are hardly any original ideas left anyway, it all has been done before but not in every way possible. That is why one cannot copyright an idea just the execution of that idea.

Oh yea, the visuals look ok, a little fake but that ok… for now.

Advertising Agency: JWT Hong Kong
Creative Directors: Lo Sheung-Yan, Steven Lee, Timothy Chan, Ming Chan, Lai Kin Leung
Art Directors: Ming Chan, Lai Kin Leung
Copywriters: Timothy Chan, Hugo Yiu, Jesse Wong
Photographer: William So
Retoucher: William Chan

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