I loathe getting my hair done for so, so many reasons.
Firstly, it always feels to me like such a waste of time. The waiting on the uncomfortable lounge, reading the hair magazines and trying to figure out how to tell the hairdresser how you think you want your hair styled.
You are surrounded by mirrors, so everywhere you look you can see the woman with her hair in curlers, or the one with two bored looking trainees painting bright red chemical dye onto her hair and wrapping it in foils. The reflections just keep bouncing from one wall to the other.
Back and forth.
The constant chittering and chattering should prepare me for the awkward attempt to avoid conversation with the hairdresser, but I am always stupefied by how I just have nothing to say.
After all this person is a stranger.
I usually try to avoid having anything too dramatic done to my hair. First of all because I really don’t like the maintenance that follows letting a hairdresser creatively loose on you locks; I am not one to spend hours in front of a mirror with pleasure. Secondly, it makes sense that the less you have done, the soooner it is over and the prying questions from the hairdresser need no longer be awkwardly avoided.
I must admit, I often find that somehow the hairdresser manages to get me talking more than I would like to be, about things that are none of her business. With all those mirrors, it is just too hard.
These photographs for Kaaz Hair Salon are sharp and decadent, and I can appreciate the work that must have gone into styling the hair and make-up. Unfortunately, they did not strike a chord with me, and rather than induce me to “change my style”, these images simply reminded me how much I hate getting my hair done.
Creative Director: Gaëtan Namouric
Copywriter: Jonathan Rosman
Art Director: Sébastien Deland
Client Services: Ève-Marie Boutet
Photographer: Alain Desjean
Retoucher: Claude Lafrance