Kaercher: Titanic

Powerful Immersion Pumps
Powerful pumps from Kärcher, so good the suck the big one (Ocean). Well ok, whatever rocks your boat on the sea bed.
It is so easy to bitch about the ad when the visuals and idea are so exaggerated but the fact is if done well the uber exaggerated ads are really cool. Exaggerated & over-promised ideas are also very susceptible to go viral and what advertiser does not crave free publicity? I love big ideas.
Really good visuals also, lovely tone to the image and the detail is really cool, the ad artwork does not have that memorable human element but it does get the idea across really well.
Advertising Agency: FJR Werbeagentur, Munich, Germany
Creative Directors: Frederik Kittsteiner, Hans Fahrnholz
Art Director / Photographer: Martin Besl
Copywriter: Christoph Sackerer
Illustrator: Christian Kitzmüller
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Yeah! I LOVE those overeggagerated ads…
Comment by stella — 4 December, 2009 @ 10:47 am