Karl Byl- Divorce Lawyer

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I don’t write this to flaunt it or anything like that, because human relationships fall apart at the seams in many different ways, and if it doesn’t for any one of us then we can only say that we’re lucky- but my parents are still married to each other. Almost thirty years of wedlock and still going. So I don’t really know, or have ever had to deal with divorce lawyers. I don’t even think that I could date a divorce lawyer. Also, this Karl guy seems a little more naked than I usually like my men.

All that aside, I like this advertisement. How clever it is! A hang-up of a person in the closet of a motel. Sure, it plays on the stereotype that all people who cheat go to motels, and I doubt they’d stop to take the time to look in the closet. Surely they’re busy doing other things, like hurrying up to ensure that their spouse doesn’t notice their absence. But it’s clever and in a country where they’re allowed to advertise divorce lawyers you must have a lot of competition and so you want to make yours memorable. Although I really don’t know if I want that guy (the cut-out guy) representing me anywhere let alone in a court of law.

The placement of the advertisement is funny and I know that if I found a man in the closet I’d chuckle to myself. Also, I’d probably put him in another part of the room and make a joke about him ‘coming out the closet’. Then I’d just sit down and have a think about all the disrespectful things people must have done to this image of this guys body- people much more gutter minded than I.

Okay, so like most women (that I know) I’m over thinking this. The verdict is: ‘Cute. Clever. Nice legs.’

Advertising Agency: 10advertising, Antwerp, Belgium
Creative team: Heidi Van Damme, Sebastien Van Reet
Account: Johan Varewijck