KitKat

16 January, 2009

by Serge

kitkatbench

First question: Where can I get one? Seriously – this is the Willy Wonka paradise of park benches.

Second question: Do Nestle and Hersheys execs sit around rubbing their hands with glee everytime the new childhood obesity figures are released?

Honestly, this image is simple, memorable and appealing, which is pretty much a home run in advertising. But having said that, edible furniture people? Really? Do we crave chocolate that much?

The truth is, we do. And ads like these aren’t helping. But having said that, the poor kids at Nestle are just doing their job. I was surprised to see that this is a British ad, it reminds of the American decadence that created an entire Hersheys themed amusement park.

If the bench is real, the concept might work a little better as a television ad – after all, if you can build a chocolate bench that actually looks like a Kit Kat, as well as tie it in with the age-old ‘Have a break’ thing – you may as well show off your hard work and prove that it is real.

A similar KitKat bench with the wrapper still on is also around, but this one is far more believable. I think it’s about time the vegie producers got this creative – think of the children people!

Advertising Agency: JWT London, UK
Creative Director: Russell Ramsay
Art Director: Ben Markey
Copywriter: Mitul Shar
Released: December 2008