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Kiwi, “Shopping tip: You can get shoes for 85 cents at the bowling alley”
“Lets odours out.”
So they take some shoes invert them inside out and dirty them up a bit. Than strategically toss them somewhere and light them. Actually I really like the lighting. Sharp, a little hard and quite real. Not too bad for a still life ad shots.
By the way does being inverted means smelling bad? Do you thing average person will spot the shoes have been inverted? Can the ad be a little too subtle or am I just blind?
- Advertising Agency: Grey Bangkok, Thailand
- Art Direction / Copy: Grey Bangkok
- Illustration / Photography: Chub Cheevit Studio
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Well – I’m an average person and I didn’t notice the shoes were inverted until I read what you wrote and took another look. Makes the ad more interesting now that I see it for all it has to offer. I think by inverting the shoes it does make you think they smell really bad. Cool idea!
Comment by emnatarte — 11 November, 2008 @ 12:15 pm
I also didn’t notice that they were inverted at a glance, which made me wonder how this was original in any way until I read that they were inverted.
Comment by Windmil — 26 January, 2009 @ 10:39 am