Kiwi Shoe Polish: I like to play blackjack. I’m not addicted to gambling, I’m addicted to sitting in a semi-circle.
This is just missing a reflection of a nude, fat guy taking a photo for eBay in reflection
Very cool execution for these ads but it’s still just a shot of a shoe, that’s about it. Yes that does drive the idea of a good she polishes, yes I know it has great insight in to the product and its benefits. But I want a Godzilla wrestling Paris Hilton in a bath of African bees. Now that would be something… else altogether.
“Shine on” does not seem like much of a copy line, perhaps it goes with the minimal look of the ads.
- Advertising Agency: Grey Hong Kong
- Executive Creative Director: Keith Ho
- Creative Director: Lai Kin Leung
- Art Directors: Chow Yan Kit, Lai Kin Leung
- Copywriters: Tony Chan, Jessie Fung