Nice copy, not a bad concept. Urban setting for essentially a gas guzzling off road vehicle: Land Rover Defender. For all the owners that drive one to the office on lovely paved roads. Then park in an undercover garage so no bird poops on the hood, lame! Actually I am one of these people. Dam it!

Land Rover’s story is one of conquering a mountain peak. This tells the story of using a bridge as a ramp. Both stories are analogies for certain brand benefits.

Looks quite nice.

• Advertising Agency: RKCR Y&R, London, UK
• Creative Director: Jerry Hollens
• Photographer: Garry Simpson
• Producer: Long Productions

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