Free Subscription
eMail Subscription
Land Transport NZ and NZ Police, ouch!
“Sleep before you drive.”
I actually think these are really good images of quite an unpleasant concept. The concept for the whole set is quite smart too. The night under the overpass shot is especial nice looking.
Strong impact (not a pun), insightful and careful photography, it is aimed for shock value but still subtle enough. A good way to show/explain all that microsleep and tired driving thing.
Good work.
- Advertising Agency: Clemenger BBDO Wellington, New Zealand
- Executive Creative Director: Philip Andrew
- Creative Director: Mark Harricks
- Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
- Retoucher: Geoff Francis
- Photographer: Mat Blamires
- Suit: Sean Keaney
Related posts:
- Recycle Boutique; Recycle concept. Awesome idea for second hand clothes. The photography and lighting is kind...
- Mutual Community Health Insurance, The sum of intelligence on the planet is a constant; the population is growing “After 70 years we’ve seen it all.” Hilarious, reminded me of all...
- Fanta, Charming at a second glance, warm and squishy. Kind of makes you smile, execution does not really hit you but...
- Jeep Wrangler Unlimited, It’s lonely at the top, but you eat better. Made in Toronto and really great for Canadian market. Not a lot...
- ARS Chalk, “Proverbs are short sentences drawn from long experience.” “Zoning Pest Area” It’s quite nice, good tone and colour look. Not...
Loading ...
Tweet This
