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Land Transport NZ and NZ Police, ouch!
“Sleep before you drive.”
I actually think these are really good images of quite an unpleasant concept. The concept for the whole set is quite smart too. The night under the overpass shot is especial nice looking.
Strong impact (not a pun), insightful and careful photography, it is aimed for shock value but still subtle enough. A good way to show/explain all that microsleep and tired driving thing.
Good work.
- Advertising Agency: Clemenger BBDO Wellington, New Zealand
- Executive Creative Director: Philip Andrew
- Creative Director: Mark Harricks
- Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
- Retoucher: Geoff Francis
- Photographer: Mat Blamires
- Suit: Sean Keaney
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