Lavazza: Italian
Annie Leibovitz does something lovely again, now with another huge budget for Lavazza. Lavazza is an amazing brand to shoot for, were a photographer gets just about absolute creativity and fantastic budget to shoot. Offcourse the photographers for Lavazza calendars and printed ads are often more famous then the moon itself.
These are really lovely set, very fashion and image focused. Not exactly every advertiser’s cup of tea but then again ‘suits’ to ‘advertisers’ is what ‘advertisers’ are to ‘photographers’.
I wonder if this statement will get me some scorn from often amazing world of creative’s in advertising? I am sure the real creative execs know what I mean 
Offcourse the photographer community especially these that are focused on art and fashion will agree…
- Advertising Agency: Armando Testa, Turin, Italy
- Creative Director: Michele Mariani
- Art Director: Andrea Lantelme
- Copywriter: Cristiano Nardo
- Photographer: Annie Leibovitz
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The third one is a reference to the legendary Romulus and Remus, founders of ancient rome. The were raised by a she-wolf.
Comment by Prior — 12 January, 2009 @ 12:07 pm
Yea, well the roman wolf had 6 nipples this one only 2 and that I assume from the 3rd Lavazza picture.
Comment by Serge — 14 January, 2009 @ 1:20 am
Of course Romulus and Remus were around centuries before the Coliseum was built.
Comment by qka — 6 February, 2009 @ 2:36 pm