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Le Cactus: Monday Night Hot Wings
Now, I can appreciate the flavour of chilli, but the heat – not so much. I like it mild, and when a dish takes me by surprise at a restaurant, it is impossible for me to eat it. We all know about the effects of burning your insides out with chilli: the sweating, the burning mouth and throat, that feeling like your head is going to melt, and the watery eyes. And I don’t think it is necessary for me to discuss the effects of chilli once it has completed it’s journey through the digestive tract.
It doesn’t take too much chilli to do this to me. However, when my baby was a week overdue and I was desperate to no longer be pregnant, I resorted to eating meals loaded up with chilli to get the show on the road (apparently, this can induce labour). Unfortunately, while I did suffer the usual consequences of eating a little too much chilli over a three day period, I did not go into labour.
Chilli, I’m afraid, has not and will not ever be my friend.
But then there are those at the opposite end of the scale. Those who can eat mountains of chilli and not even blink. This guy kind-of got stuck somewhere in-between, and managed to die after eating a meal, laden with chilli, that he cooked himself.
I appreciate the effort Le Cactus has gone to to not only advertise their product, but to make sure the customer knows the extent to which these Monday Night Hot Wings will burn. There is nothing worse than thinking a meal might have a bit of bite, and then discover it has a bit more than you expected. And I imagine there is nothing more annoying than being a chilli lover, ordeing a spicy hot meal, and being totally dissapointed by the lack of burn.
Not only have Lg2 entertained the general public with this innovative ad, but they have also catered for all Le Cactus clientele. This ad can therefore be seen as an invitation or a warning, it just depends on how much chilli you can stomach.
Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Luc Du Sault
Copywriter: Vincent Bernard
Photographer: Marc Couture
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I’m guessing that’s just an ad and there aren’t really cars driving around with that on their rear windshield. I’d assume that it’d be blocking a big chunk of my rear view. I guess the poster that you plaster on could be 1-way see through.
Though I do have to say the ad is pretty creative.
Comment by Krunk — 27 March, 2009 @ 5:34 pm
That is a great ad.
Krunk I think it is really on that vehicle. That is a Taxi in Quebec. They don’t care about any stinking laws
Comment by Search engine guy — 29 March, 2009 @ 5:31 am
Yea, when did you ever see a cab look around and watch other cars on the road? hehe
Comment by Serge — 29 March, 2009 @ 5:42 pm