LEGO for Adults
So it came to this, selling LEGO with sex? Well I am glad; LEGO artistry is serious stuff it seems. Serious but not cool, just check out the bed in the ad, note it’s a singe bed were the campaign is for adults, do I need to say more?
I love the detail of the shoot locations. they are really richly styled with little things like shoes, clothes and little boats. It’s really lovely to see this in minimal sets; these kinds of things really raise the production quality of the ad campaign like this.
Also, I say these high heels look totally hot even when pixelated in to LEGO.
Jean-Yves Lemoigne for Amusement magazine
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You LIKE these? Seriously? I was so sure you are going to make fun of them.
I mean, this is hardly creative, other than the use of Lego (and it doesn’t even really look like Lego structures, just like pixelated pictures; they totally could have done better). It’s the most basic step ever: Product Meant for Adults -> Adults Like Sex -> Nakid Ladizz OH YEAH.
Honestly, I would hope selling things with sex would be below them. Please tell me there are other ads in this serious, with other Things Adults Like… I dunno, cars, booze, whatever, but more things than just the pixelated promiscuous ladies.
Or at the very least, please tell me that there are ads in this series that feature promiscuous guys, just to keep it from being the trite-est advertising technique ever.
Comment by A woman — 13 January, 2009 @ 4:22 am
You are right, but adult Lego buyers (that are not bought as presents for kids) probably consume allot of porn, so sex, sex, sex, sex it is. You are still totally right I think.
Oh yea and I never make fun of things… Only if I have a bad day… or a good one… or…
Comment by Serge — 14 January, 2009 @ 1:18 am
I don’t think these are lego ads.
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PHOTOSHOPPED. LEGO didnt make this shit. Come on those ladys are CLEARLY just pixilated.
Comment by Kadyz — 4 March, 2009 @ 11:50 pm
good
Comment by sahsa — 29 June, 2009 @ 2:03 pm