Free Subscription
eMail Subscription
Lenovo ThinkPad, When money and talent combined.
This is a really amazing campaign. Very blade runner, really well put together Nice for a laptop company to do something this cool. Every image is a story, with fantastic balance of story, eye candy and simplicity.
The lighting is fantastic in every shot, seamless retouching, perfect locations. They are really lush but also very business centric, after all Lenovo laptops are absolutely loved in corporate sector.
Really love the clean and bright “wired office” shot and the simple and eery feel of the racetrack (or is it a runway) space suit shot. Really smooth lighting on this shot.
- Advertising Agency: Ogilvy & Mather, New York, USA
Loading ...
Tweet This
A reassurance to fit every possible calamity. Crisp and well-executed. Each potential customer will feel as if she’s getting a freebie insurance policy along with the laptop.
Comment by Renee' — 1 November, 2008 @ 9:27 pm
Lenovo went all out – wonderful photos and not one bit of nudity. Image that – something besides sex sells???
Comment by natartemom — 12 November, 2008 @ 3:36 am