So in the average advertising office, I’m assuming that there is, at some stage, one of those douche bag guys who sits around the boardroom suggesting half-naked girls for every pitch that is potentially, slightly, maybe directed at a male audience.
I’m also assuming that he got fired.
So why, oh why, did this make it off the drawing board? Stunningly gorgeous women who on billboards will make all other women feel terrible, and will make men stare, drool, and leave thinking about cup sizes instead of deodorant.
Most guys will also be wondering why there is a fail stamped across each one of these women. I know I am. Either Lentheric Solo is suggesting that you have no shot at each of these women without their product (probably true) or that once you have their product, you’ll be rejecting women like these (definitely false).
I wonder who had such a low opinion of the male population that they thought that – yes, if men see hot girls, they will instantly believe that our product will help them get them!
No. Men will walk past this billboard, salivate, and then think about that FHM/Ralph/alternative men’s magazine that they were planning to buy. They might also head to the beach.
Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Art Director: Riaan van Wyk
Copywriter: Jed Dawson