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Listerine, “Another term for balloon is bad breath holder.”

Listerine: Coffee

Listerine: Ashtray

Listerine: Garlic

Listerine: Fish

I think it’s really excellent, simple and original. But was coffee breath ever a problem? I thought it was more associated with stain or something like that on teeth. Lovely I like it, and I am more photo bias personally.

Ok ok, do you think these are fantastic, bold, minimal and to the point? Or perhaps lazy and not all that exiting, interesting or even why bother even the ‘spam ads in my email look cooler now’?

  • Advertising Agency: JWT San Juan, Puerto Rico
  • Creative Director: Jaime Rosado
  • Art Director: Johanna Santiago
  • Copywriter: Miguel Fernández

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  1. [...] Listerine still ads are smart, iconic, and effective. Imagine walking around with a breath bubble over you. Ewww and [...]

    Pingback by Grace’s Love List - 3/21 | momentarybliss.com — 22 March, 2008 @ 3:53 am

  2. I like how simple they are and how the background colors match the different flavors of the Listerine.

    Comment by emnatarte — 11 November, 2008 @ 12:05 pm

  3. YES, coffee breath is a problem. I hate talking to people who drink coffee all the time, because it smells HORRIBLE, especially if it’s the only thing they have ingested for a while. D:

    Comment by chainedpunkgirl — 20 March, 2009 @ 9:03 am

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