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LKXA Youth Bank, 315 entries in Webster’s 1996 dictionary were misspelled

“So many privileges may go to your head. LKXA Youth Bank”

Altogether awesome print ads. Beautiful styling and photography make that amazing styling and set design and quite a lovely mix of paintly and modern beauty lighting.

I really dig the ad concept also; it does not jar or upset me but just somehow makes me happy to look at these two. That is quite something; I have begun to think in advertising it’s the norm now to piss the viewer/public off in to paying attention. This is lovely to me.

‘Royal’ like Beckham inside the pants of Shakespeare?

  • Advertising Agency: Caldas Naya, Barcelona, Spain
  • Creative Director / Copywriter: Gustavo Caldas
  • Art Director: Mireia Puig
  • Photographer: Diver Aguilar, London
  • Account Director: Fabiana Casañas
  • Client supervisor: Oscar Ordóñez
  • Youtube TV spot: LKXA Youth Bank

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