It wakes you. It saves you.

Ok, so this advertising agency: Daehong Communications in Seoul, that’s South Korea for us geographically challenged, but still pretend that sort of knowledge is just lame.

Anyway, here goes the bubblegum as airbag idea gain. This time for caffeine bubble gum to keep you buzzing all night in front of a computer playing online games. Apparently it’s the thing to do in Korea were 17 million people in a country of 48 million play online.

Oh, anyway back to this ad, well it’s the shizzzz! I am not sure what that really means but I think I heard it watching Scrubs. By that I mean it’s not bad at all but will not keep me going all night. (I must wholeheartedly apologise for that pun, it was nastier then Paris Hilton’s ….)

• Advertising Agency: Daehong Communications, Seoul,
• Art Director: Kim, Junghwa
• Copywriter: Lee, Kikwan
• Illustrator: Lee, Juyong
• Photographer: Hwang, Mina

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